How E-commerce Brands Can Use KayPush Notifications to Increase Revenue

Hero image
Category
2024-01-01
0 min read

Boosting E-commerce Marketing Strategies with Web Push, Email, and SMS

In the highly competitive e-commerce landscape, brands need a multi-channel approach to effectively engage customers and drive sales. While email and SMS campaigns are longstanding staples, integrating web push notifications can elevate your marketing strategy, providing a seamless, real-time communication channel that enhances customer engagement and increases ROI. This article explores how e-commerce brands can implement web push notifications alongside email and SMS, with examples of automated flows like abandoned cart recovery, browse abandonment, and back-in-stock alerts, and the associated benefits, statistics, and ROI estimates.

Benefits of Integrating Web Push Notifications

  1. Higher Engagement Rates:
    • Web Push Notifications: 4% to 8% click-through rate (CTR)
    • Web Push Notifications: 4% to 8% click-through rate (CTR)
  2. Immediate Reach and Real-Time Communication:
    • 90% of web push notifications are seen within the first few minutes of delivery.
  3. Higher Opt-In Rates:
    • Web push notifications: 5% to 10% opt-in rate
    • Email subscriptions: 1% to 3% opt-in rate
  4. Enhanced Personalization and Targeting:
    • Personalized web push notifications can increase conversion rates by up to 30%.
  5. Cost-Effective and Easy to Implement:
    • Lower cost per engagement compared to email and SMS marketing.

Example Flow Automations

1. Abandoned Cart Recovery

Abandoned carts are a significant issue in e-commerce, with approximately 69.57% of shopping carts being abandoned . A multi-channel recovery strategy can help recover these lost sales.

Flow Automation:

  • Step 1: Email reminder 30 minutes after cart abandonment.
    • Subject: "Don't Forget Your Items! Complete Your Purchase Now"
    • Body: Highlight the items left in the cart with a clear call-to-action (CTA).
  • Step 2: Web push notification 1 hour after abandonment.
    • Message: "You left something in your cart! Complete your purchase now."
    • CTA: Direct link to the cart.
  • Step 3: SMS reminder 24 hours after abandonment.
    • Message: "Hi [Name], you still have items in your cart. Complete your purchase here: [Link]"

ROI Estimate:

  • Recovery rate for abandoned carts can increase by 10% to 20% using this multi-channel approach.
2. Browse Abandonment

Browse abandonment occurs when users leave the site after viewing products without adding them to the cart. Web push notifications can re-engage these potential customers.

Flow Automation:

  • Step 1: Web push notification 15 minutes after user leaves the site.
    • Message: "Still thinking about [Product Name]? Check it out now!"
    • CTA: Link to the product page.
  • Step 2: Email 1 hour after abandonment.
    • Subject: "Did You Find What You Were Looking For?"
    • Body: Showcase the browsed products and suggest similar items.
  • Step 3: SMS reminder 24 hours later.
    • Message: "Hi [Name], we noticed you were interested in [Product Name]. Get it here: [Link]"

ROI Estimate:

  • Conversion rates can increase by up to 15% by addressing browse abandonment through multiple channels.
3. Back-in-Stock Alerts

When a popular item is back in stock, notifying interested customers promptly can drive immediate sales.

Flow Automation:

  • Step 1: Web push notification as soon as the product is back in stock.
    • Message: "[Product Name] is back in stock! Grab it before it’s gone."
    • CTA: Direct link to the product page.
  • Step 2: Email notification simultaneously.
    • Subject: "[Product Name] is Back in Stock!"
    • Body: Highlight the product and encourage quick action.
  • Step 3: SMS if the product is still in stock after 24 hours.
    • Message: "Hi [Name], [Product Name] is back in stock. Buy it now: [Link]"

ROI Estimate:

  • Sales for back-in-stock products can increase by up to 20% with timely notifications.

Integrating web push notifications with your email and SMS campaigns can significantly enhance your e-commerce marketing strategy. The benefits of higher engagement rates, immediate reach, higher opt-in rates, enhanced personalization, and cost-effectiveness make web push a powerful addition to your marketing toolkit. By implementing automated flows for scenarios like abandoned cart recovery, browse abandonment, and back-in-stock alerts, you can create a comprehensive, multi-channel communication strategy that maximizes your marketing efforts and boosts ROI. Embrace the power of web push notifications to drive your e-commerce success and stay ahead in the competitive market.