How to Setup a Web Push Campaign

Campaigns
Feb 22 2024
0 min read

Step 1: Get Started

  1. Once logged in, you will be directed to the dashboard.
  2. In the navigation menu, click on "Campaigns".
  3. Create new campaign: Click the 'Create new campaign' button to get started!
  4. Campaign Name: Enter a descriptive campaign name and then click 'Create' to create your campaign.

Step 2: Campaign Details

  1. Target Audience: Choose the segment of users you want to target from the dropdown which will be populated from your Klaviyo account.
  2. Message content:
    • Title: Enter a catchy title for your campaign
    • Message: Write a compelling message for your audience.
    • Link: Provide a URL that users will be directed to when they click on the message.
    • Icon (optional): Upload an icon you want to use for your campaign. The fallback image will be the icon tha comes from your account.
    • Image (optional): Provide an eye catching image for your campaign that displays depending on your browser and device type.
  3. Send Schedule: Select the date and time you want the campaign to be sent.
    • Send now: Send the campaign immediately when published.
    • Scheduled: Choose a specific date and time for the campaign to be sent once published.
  4. Publish: Publish, Save as Draft or Delete options
    • Publish: Publish the campaign to send to your audience.
    • Save as Draft: Save the campaign as a draft to continue making edits and send later.
    • Delete: Completely delete the campaign.

Step 3: Monitor your Campaign

  1. If your campaign has not been sent you can still edit the campaign details and schedule by clicking the campaign name in the table on the 'Campaigns' section.
  2. Once you have published your campaign you can view the performance in the 'Campaigns' or 'Dashboard' section.

Tips for a Successful Campaign

  • Be Clear and Concise: Ensure your message is easy to understand and straight to the point.
  • Use Engaging Media: Images and icons can significantly increase engagement.
  • Test Before Launching: Always send a test message to catch any errors or issues.
  • Monitor and Adjust: Use the performance metrics to make data-driven decisions for future campaigns.